In accordance with the European Digital Services Act (DSA), MiloAds.com provides transparency regarding the advertisements shown on our platform and the mechanisms used to rank them.
1. Identification of Advertisements
Every listing on MiloAds.com is an advertisement. To ensure users can distinguish between organic listings and paid promotions:
Promoted Content: Any advertisement for which a user has paid a fee for "Premium" status or "Highlighting" will be clearly labeled. This is done through a visual tag (e.g., "Premium", "Featured") or by distinctive color highlighting of the ad box or title.
Advertiser Information: The identity of the advertiser is displayed on every listing page. For commercial or professional advertisers, additional contact information may be available in accordance with local regulations.
2. Main Ranking Parameters
When you search for items or browse categories on MiloAds.com, the order in which ads are displayed is determined by the following main parameters:
Payment for Premium Services (Primary Parameter): Advertisers who purchase Premium Ads or Color Highlighting receive priority placement. These ads are displayed at the top of the search results and category pages.
User Favorites (Popularity Ranking): Users have the ability to save advertisements to their personal Favorites list. We provide a ranking or filtering option where advertisements are listed based on the total number of times they have been saved as a favorite. Ads with the highest number of favorites appear at the top of these specific listings.
Recency (Newest First): Within each tier (Premium/Highlighted vs. Standard), ads are ranked by the date and time of publication. Newer ads appear higher than older ones.
Relevance: When using the search bar, our algorithm matches keywords in the ad title and description to your search query.
Location: Ads in the selected city or closest to your location are prioritized to ensure local relevance.
3. Content Moderation & Reporting
To maintain a safe environment, MiloAds.com employs both automated filters and manual review processes:
Illegal Content: Any content identified as illegal or violating our specialized category rules (e.g., adult services outside designated areas) will be removed immediately.
Point of Contact: Users and authorities can report illegal content or violations of our terms using the "Report Ad" button on any listing or by emailing support@MiloAds.com.
4. Recommender Systems
MiloAds.com does not use complex profiling to suggest ads. Our "recommender system" is based solely on your current session (e.g., the category you are viewing). You can modify these results by changing your search filters or sorting preferences, including the sort-by-favorites option.
By using MiloAds.com, you acknowledge that paid placements and user interaction data (Favorites) influence the ranking of the content you see.
